Background
Chicken Farmers of Canada (CFC) is an industry association which works on behalf of 2,800 farmers across the country. Part of their mandate is to raise awareness of Canadian chicken through a range of marketing activities.
Challenges
CFC approached us to support them in developing a series of recipes, and respective photo and video content. It was important that diversity was reflected throughout the process. Also, we were required to provide all deliverables in both official languages.
With a hard deadline of September (Chicken Month), we needed to work quickly to ensure that all deliverables were fully executed within the five months of the contract.
Solution
We engaged a chef to develop 20 new chicken-based recipes which included recipes inspired by a range of cultures which were underrepresented in CFC’s current recipe library.
Next, we worked with a script writer to develop a series of scripts which were reviewed by our client and translated into French.
We worked with our casting partners to ensure that we had a cast which was reflective of the diversity (in age, gender, ethnicity, culture, and sexual identity and orientation) of the Canadians for whom these videos were intended. We also conducted
Outcome
Chicken Farmers of Canada have had the pleasure of working closely with the Gotham Studios team for the past two years and has really helped us take our recipe and food photo and video content to the next level. Their team is knowledgeable an knows how to make recipes and food look great! Thanks to their remote production capabilities and streamlined processes, our team has been able to seamlessly oversee filming and photography sessions without ever leaving our Ottawa offices. I would highly recommend working with Gotham Studios.
JJ Hochrein
Director, Brand Marketing | Directeur, marketing de la marque
Chicken Farmers of Canada | Les Producteurs de poulet du Canada
