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When they can't taste it, they buy with their eyes.
Online, your product has to sell itself with one thing: the photo. A shopper cannot pick it up, cannot smell it, cannot taste it. All they have is the image on the screen, and if it looks flat, cheap, or inconsistent, the sale goes to the brand whose photo looks better. For food and beverage brands, product photography is not a nice-to-have. It’s an essential. That’s what we shoot. At Gotham Studios, we produce clean, consistent, conversion-ready CPG product photography for food and beverage brands selling online, on your own store, on Amazon, and across retail. Food and beverage is all we do, so your product looks accurate, appetizing, and premium in every frame.
What is CPG e-commerce photography
E-commerce product photography is clean, consistent imagery of your product made for online selling: crisp packshots on a pure white background, plus the extra angles and detail shots a shopper needs to feel confident hitting buy. Unlike stylized or lifestyle work, the product is the whole shot, presented clearly and accurately so it performs on a product page, a marketplace listing, or your own store.
Why invest in in professional product photography?
Because online, the photo does the selling. Shoppers scroll fast and judge instantly, and a clean, professional image signals a brand worth trusting, while a weak one quietly loses the click. Great food and beverage product photography takes good brands and makes them look like category leaders. It also scales. Shoot your catalogue once and you have consistent imagery for your website, marketplaces, retail partners, ads, and sell sheets - all matching, all ready to go. That’s the real value of white background product photography: one coherent library that works everywhere.
More than a packshot
We handle the full range your listings need: Clean white-background packshots that meet marketplace standards. Multiple angles per SKU so shoppers see every side. Group and family shots for your full lineup. Size and scale references so there are no surprises at delivery. Packaging and label detail shots that show the quality up close. Everything comes consistent, colour-accurate, and ready to publish.
Built for consistency at volume
Shooting one product beautifully is easy. Shooting a hundred so they all match, with the same light, angle, colour, and finish, is a discipline. We have that discipline: we have shot over 2,500 SKUs for the cannabis category, one of the most tightly regulated, consistency-obsessed industries there is, where every image has to be exact. We bring that same rigour to your catalogue, so your product line looks like one coherent brand, not a hundred separate shoots.
For food and beverage brands selling online
This service is for CPG food and beverage brands that live and die on the product page: DTC brands, marketplace sellers, and retail brands building out their e-commerce content. Whether it’s a bottle, a can, a bag, or a jar, we make it look its best, from clean bottle and can photography to full-catalogue product photography for food brands.
Ship it, we handle the rest
Product photography does not require you on set. Ship us your products and we shoot them in our studio, so you get professional results without coordinating a shoot day. We receive, store, and photograph everything, then return your products when you need them, or responsibly recycle or donate low-value items to save you the return cost. You just tell us how you want it handled.
Our Process:
We follow a simple, well-tested approach to ensure every shot is planned and executed with precision:
Discovery Call
We learn your catalogue, your platforms, and your listing requirements.
Shot List & Specs
We confirm angles, shot types, and the exact specs each platform needs.
Receive & Prep
You ship your products; we receive, log, and prep them for the shoot.
Studio Production
We shoot every SKU consistently, colour-accurate and platform-ready.
Retouch & Delivery
We retouch and deliver web-ready files, organized by SKU.
What Our Clients
Are
Saying About Us
Chicken Farmers of Canada have had the pleasure of working closely with the Gotham Studios team for the past two years and they’ve really helped us take our recipe and food photo and video content to the next level. Their team is knowledgeable an knows how to make recipes and food look great! Thanks to their remote production capabilities and streamlined processes, our team has been able to seamlessly oversee filming and photography sessions without ever leaving our Ottawa offices. I would highly recommend working with Gotham.
JJ Hochrein
Director, Brand Marketing
Chicken Farmers of Canada
Working with Gotham Studios gave us a turn-key production solution to quickly scale up our content library with high quality assets which our internal team was able to leverage to spin up ads, posts, and content across all of our organic and paid channels.
Corey Dubeau
Chief Marketing Officer
Pulp & Press
We’ve worked with the team at Gotham Studios on multiple occasions. They’ve shot food photography for us, images in our plant, and at our farms on Manitoulin Island. Nick, Chris, and the rest of the team are always responsive, professional, and easy to work with. We are planning to work with Gotham for more shoots in the future.
Harrison Cole
Owner
Cole Munro
Selected Work
Frequently Asked Questions
It’s clean, consistent imagery of your product made for online selling: white-background packshots plus the extra angles and detail shots shoppers need to buy with confidence. The product is the whole shot, presented accurately so it performs on any listing.
Stylized photography stages your product in a creative scene with props and dramatic lighting. Lifestyle puts real people in the shot. E-commerce photography is the product itself, clean and consistent on a white background, built to sell on a listing.
Yes. We shoot to the specs your platforms need, including pure white backgrounds and correct framing, so every image is ready to publish. This is about taking strong brands and making their listings look their best.
Ship us your products and we handle everything from there: receiving, storage, shooting, and return, or responsible disposal of low-value items if you prefer. You direct the shoot remotely and get finished, retouched images back.
For standard packaged products, roughly 20 to 30 SKUs a day. Complex or reflective items like glass bottles run a bit slower, and simple, high-volume runs go faster. We plan the day around your catalogue.
White-background packshots, multiple angles per SKU, group and family shots for your lineup, size and scale references, and packaging or label detail shots. All consistent and colour-accurate across your catalogue.
E-commerce product photography is priced per SKU, typically $100 to $400 depending on complexity. Reflective products like bottles and glassware take more work and sit at the higher end. Send us your catalogue and we will quote it.
Our standard usage covers your website, marketplaces, social, and in-store print. Broadcast, out-of-home, and large or global paid campaigns carry extended licensing, which we quote up front so there are no surprises.
Yes. Many brands add a few lifestyle or stylized hero images to a catalogue, and we can shoot those on the same engagement. Those live on our Lifestyle and Stylized Product Photography pages.
Let's make your product the easiest yes online
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