By submitting this form you agree to receive communications from Gotham Studios Inc.
Show shoppers how to use your product, and watch it leave the shelf
A shopper can be interested in your product and still walk right past it, because they don’t know what to do with it. On its own, a jar of spice, a cut of chicken, or a bottle of sauce is just an ingredient. In a recipe, it’s dinner. At Gotham Studios, recipe videos are core to what we do. Food and beverage is our entire world, so we know how to shoot food that looks good enough to cook tonight, from a fast, tasty-style social reel to a longer, chef-driven how-to. We make your product the hero of the meal, and the easy choice at the shelf.
What is recipe video?
A recipe video is a short film that shows your product being used to make something worth eating. It might run fifteen seconds for a social feed or a few minutes for a chef-led how-to, but the bottom line never changes: turn your product into a craving and a clear reason to buy. The best recipe videos are equal parts appetite and instruction.
Why invest in recipe videos?
Recipe content is one of the most shared, saved, and genuinely useful videos a food brand can make. It works three jobs at once: it inspires the purchase; it shows people exactly how to use what they bought; and it earns reach on social media, all because audiences actually want to watch it. It also meets your customers where they already are. Roughly 96% of millennials and 87% of Gen Z turn to online recipes for cooking inspiration, so recipe content reaches them at the moment they are deciding what to make. Well-made social media food content rarely gets skipped, which makes it some of the best-performing marketing video production a food brand can invest in. Get the most out of your investments. One recipe video production shoot feeds your social channels, your website, retailer listings, paid ads, and packaging QR codes, which makes food and beverage video production one of the best-value lines on your content calendar.
From quick reels to chef-driven how-tos
We shoot the full range of recipe videos.: Fast, tasty-style overhead reels built to stop the scroll and earn saves. Longer, chef-driven or dialogue-led pieces that teach technique and double as explainer video content. Hero recipe films that anchor a campaign. No matter the medium, we plan around where each piece will live and what you need it to do.
Built for food and beverage brands
Recipe videos are made for CPG (consumer packaged goods) food and beverage brands that want shoppers to see their product in action, for example a spice line showing ten ways to season a weeknight dinner, or a protein brand turning one cut of chicken into a dozen meals. Then, to top it off, a sauce that becomes the star of the plate. If your product belongs in someone's best meal, this is the content that proves it. As a Canadian food video production team, we work with food and beverage brands across Ontario and beyond, so hiring a specialist food videographer no longer means looking outside the country.
More than a phone on a tripod
Great recipe videos can be deceptively difficult to pull off. Sped-up cooking has to look effortless and the final dish has to look irresistible. Gotham Studios is part of a full production group built for recipe video production, with food stylists, recipe developers, and editors who do this for a living. Food and beverage video production is the whole business for us, not a side gig. When it strengthens the story, we can bring recognized chefs and on-camera talent into the shoot and produce them with a polish their own channels cannot match. We’re also efficient. On our Chicken Farmers of Canada series we shot eight to ten finished recipes a day, which keeps cost per video low without cutting corners on quality.
Our Process:
We follow a simple, well-tested approach to ensure every shot is planned and executed with precision:
Discovery Call
We learn your product, your recipes, and where the videos need to live.
Strategy & Concept
We choose formats, lengths, and a recipe slate that fit your goals and platforms.
Creative Collaboration
We lock recipes, styling, and shot lists with you, and a recipe developer if needed, before the shoot.
Production
We cook and capture each recipe in studio or your kitchen, styled to look its best.
Edit & Delivery
We edit every video for its platform, with cutdowns sized for social, web, and ads.
What Our Clients
Are
Saying About Us
Chicken Farmers of Canada have had the pleasure of working closely with the Gotham Studios team for the past two years and they’ve really helped us take our recipe and food photo and video content to the next level. Their team is knowledgeable an knows how to make recipes and food look great! Thanks to their remote production capabilities and streamlined processes, our team has been able to seamlessly oversee filming and photography sessions without ever leaving our Ottawa offices. I would highly recommend working with Gotham.
JJ Hochrein
Director, Brand Marketing
Chicken Farmers of Canada
Working with Gotham Studios gave us a turn-key production solution to quickly scale up our content library with high quality assets which our internal team was able to leverage to spin up ads, posts, and content across all of our organic and paid channels.
Corey Dubeau
Chief Marketing Officer
Pulp & Press
We’ve worked with the team at Gotham Studios on multiple occasions. They’ve shot food photography for us, images in our plant, and at our farms on Manitoulin Island. Nick, Chris, and the rest of the team are always responsive, professional, and easy to work with. We are planning to work with Gotham for more shoots in the future.
Harrison Cole
Owner
Cole Munro
Our Work
Frequently Asked Questions
Appetite and clarity. The food has to look irresistible, and the steps have to be easy to follow. We balance hero food shots, clean overhead cooking, and tight editing so viewers crave the dish and know exactly how to make it.
Often both. Short, tasty-style reels drive reach and shares on social, while longer chef-driven videos build trust and teach technique. We usually shoot a mix in one day and cut them into social media food content for every platform you need.
Around eight to ten finished videos, depending on the recipes. Cooking real food takes real time, even when the footage is sped up, so we plan the slate carefully to get the most out of every shoot day.
A recipe shoot is built around production days. A standard day of eight to ten videos runs about $15,000 to $20,000 all in, roughly $1,500 to $2,000 per video, which makes it one of the most cost-efficient forms of food video production you can buy. Bringing in well-known talent, a premium location, or more elaborate setups can take a project to $30,000 or more, and the more recipes you batch into a day, the lower your cost per video.
Yes. We bring food stylists and can supply recipe developers, so the dishes are designed to cook cleanly on camera and look their best. You do not need to staff a test kitchen to make this work.
Yes. We have produced recipe shoots featuring well-known chefs, and we can cast recognized food talent as the face of your series. If a creator partnership makes sense for reach, we will build the shoot around it. Either way, what we add is the studio, styling, and production quality that talent working solo on a phone cannot match, so you get the audience and the craft.
Everywhere. Social feeds and reels, your website, paid ads, retailer and marketplace listings, email, and packaging QR codes. We deliver platform-ready cutdowns so one shoot fuels every channel with professional food and beverage video.
Let's make your product the easiest yes in the aisle
Whether you need a handful of social reels or a full slate of recipe videos, we will make your product the hero of the meal. Fill out the form below and we will reach out to schedule your discovery call.
Contact a Producer