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Customers Who Champion You
Your customers already like you. Some have for years, maybe generations. But there is a difference between a customer who likes you and one who champions you. That is the gap a brand anthem closes. It’s the film that turns customers into advocates, advocates into ambassadors, and a product people buy into a brand people talk about. We make brand anthems for food and beverage companies that have built something worth believing in, and who want their audience to believe in them out loud.
What is a brand anthem video?
A brand anthem is a short, emotionally driven film that captures why your brand exists, what it stands for, and why anyone should care. It sells belief, not features. Most run one to two minutes, sit at the centre of your brand, and hand your customers, staff, and partners a story they actually want to share.
Why invest in a brand anthem?
Facts tell. Stories sell. A product shot shows what you make, whereas a brand anthem shows why it matters, and that is what earns loyalty in a crowded marketplace. A brand anthem will be the hardest-working asset you’ll ever own. One piece of brand video production anchors your homepage, opens your sales pitches, welcomes new hires, and fuels brand video marketing across every channel. One film, years of value.
Who can use a brand anthem video?
Brand anthems are built for established and growing food and beverage brands. If you have invested in a rebrand, pushed into new markets, hit a milestone, or simply outgrown the story you have been telling, you’re ready for an anthem. We have created corporate video content for brands from McCormick to Chapman's, and we bring that same standard of craft to every video we make.
This is not a photographer flipping the camera to video mode
Gotham Studios is part of a full production group. You get true corporate film production: a real strategy, scripting, and storytelling process - the same kind a big agency runs - led by senior creatives who shoot for a living. And we start with strategy, not a shot list. We find the insight at the heart of your brand, the true thing that makes people care, then build the whole film around it. Beautiful footage is the easy part. Beautiful footage that means something is the difference.
Our Process:
We follow a simple, well-tested approach to ensure every shot is planned and executed with precision:
Discovery Call
We dig into your mission, your audience, and why this story matters now.
Strategy & Insight
We find the core insight the entire film will stand on.
Creative Collaboration
We shape the tone, script, and structure with you until it feels unmistakably yours.
Production
We run a cinematic shoot, from interviews to hero product footage, crafted frame by frame.
Distribution Optimisation
You get a suite of brand-ready assets, including social cutdowns, ready for web, email, events, and paid.
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Frequently Asked Questions
A corporate video usually explains what you do, but a brand anthem reveals why you do it. It is emotionally driven and cinematic, built around your mission, values, and culture instead of your product specs, and made to inspire loyalty rather than just inform.
Most run one to two minutes. A brand anthem is one of the few formats where going a little longer can be worth it, but we always deliver shorter social cutdowns alongside the main film so it works everywhere.
Most brand anthem projects range from $25,000 to $100,000+, depending on scope, locations, and production scale. It is a foundational brand asset, so it earns its keep across web, social, sales, and recruitment for years.
Plan for roughly three months from first conversation to final delivery, including the creative and strategy phase. Timelines flex with how much back-and-forth happens on your side.
Authenticity wins. Founders, team members, and real customers create the honest, relatable connection that makes an anthem land. We guide casting based on your story and tone.
Yes. We plan for modular content from the start, so we can cut your anthem into social versions, campaign pieces, recruitment content, and more. One shoot keeps fuelling new assets long after launch. Video Link: https://vimeo.com/1067044993/c72e813cdd
Let's make something worth talking about
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