What Do Your Images Say About Your Brand?
Honouring brand integrity is absolutely crucial for any vendor that is creating content for a brand. Casting, set design, props, artistic direction, and lighting techniques are all factors that impact how a brand will be perceived through its imagery. Thoroughly researching a brand’s values, and discussing all of these aspects with the client, allows us to form a shoot strategy which will honour those brand values.
Arcade Excitement at The Rec Room
The Rec Room is a Canadian chain of entertainment restaurants owned by Cineplex Entertainment. When a new location opened in London, ON (Gotham’s home town), the client wanted some unique content to promote the venue.
We worked with The Rec Room to create a set of lifestyle images for their web, print, and social channels. Our initial discussions with them informed the entire strategy. By understanding their target market, we were able to cast accordingly. By understanding the feeling they wanted guests to have at The Rec Room, we were able to choose a lighting style which reflected that feeling.
